Market Share of Sports Betting Companies

The sports betting industry has been on a steady rise globally, with a growing number of individuals turning to bet on their favorite sports - a practice that has long been a part of the sports culture.

Technological advancements have fostered this growth, strengthening the online presence of sports betting companies, thus making sports betting more accessible to sports enthusiasts worldwide. This article will delve into the competitive landscape of sports betting, highlighting the market share of leading sports betting companies.

Growth and Expansion of the Sports Betting Industry

Sports betting is not a new phenomenon. However, with the revolutionary outbreak of digitalization in the 21st century, the sports betting industry has expanded massively.

Online sports betting platforms have offered an easy, secure, and efficient system for bettors, translating into higher market engagement and significant growth in terms of revenue.

The global sports betting market was valued at $203 billion in 2020 and is anticipated to grow at a compounding annual growth rate (CAGR) of 9.99% from 2021 to 2026.

This impressive growth can be attributed to the legalization of sports betting in several countries and the expanding digital platforms that have made it increasingly convenient for bettors to engage.

The Big Players - Lead Companies and Market Share

In the sports betting market, a few big players command a significant portion of the market share, contributing to shaping the industry's future.

1. Flutter Entertainment

Flutter Entertainment, a British company formed by the merger of Paddy Power and Betfair, is currently the largest online betting and gaming operator globally.

Holding around 43% of the global online betting market share2, Flutter Entertainment offers an impressive selection of sports betting options across varied sports disciplines. The globally recognized brand has its footprint in several countries, including the UK, Ireland, Australia, the US, and more.

2. Bet365

As per revenue data, with a 14% market share3, Bet365 is another leading company in the sports betting industry. Placing itself as one of the world's leading online gambling companies, the company combines digital technology with sports betting efficiently.

It offers a comprehensive in-play service, with live-streaming services as a significant strength. Bet365 serves the global market with a substantial user base across multiple countries.

3. William Hill

A global brand renowned for its land-based sports betting shops, William Hill, holds a 10% market share3. The company's robust online presence complements its physical stores, and its strategic partnerships have broadened its reach to the US market, enlarging its user network.

4. GVC Holdings

The multinational sports betting and gaming group, GVC Holdings, holds an estimated market share of 8%4. This titan owns several brands such as Ladbrookes, Coral, Bwin, Sportingbet, and more. The company's sports betting business covers four main categories - online, sports labels, games labels, and retail.

The Fast-Growing US Market

The recent legalization of sports betting in the United States has unlocked a massive market pool. Brands like DraftKings and FanDuel, part of the Flutter Entertainment conglomerate, have carved a significant piece of the pie. The US recorded a staggering $20 billion in sports betting for 20205, with expectations of numbers climbing even higher in the coming years.


The sports betting industry has proved to be a lucrative market with significant growth potential. As geographical boundaries vanish with the digital revolution, the playing field for top sports betting companies continues to evolve. Dominant players like Flutter Entertainment, Bet365, William Hill, and GVC Holdings have maintained their stronghold with strategic planning, innovation, and a thorough understanding of their target markets.

The sports betting market, with its current growth trajectory, promises an exciting future. The distinct changes in consumer behaviour towards online betting, driven by advancements in technology and the legalization in new markets like the US, provide opportunities for sports betting companies to expand their footprint and gain market share.

While the top players retain their dominance for now, they need to consistently revamp and innovate to remain competitive. New entrants and emerging companies who can provide a seamless and friendly user interface, combined with enticing deals, will undoubtedly carve a niche for themselves, contributing to reshaping the sports betting industry's landscape.

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